The Kroger Co. has launched a digital farmers market in Atlanta, Ga.
The platform is offered in partnership with Market Wagon, an e-commerce marketplace for local farmers and businesses, according to a news release.
The delivery-only service offers an assortment of over 1,150 local products by grouping local vendors together, including local farmers, bakeries and food artisans, according to the release. All items found on Kroger Farmers Market are exclusive to the service and cannot yet be found at Kroger stores, according to the release.
“Kroger’s new digital farmers market pilot is part of the evolution of our rapidly growing and innovative e-commerce business,” Felix Turner, Kroger’s corporate affairs manager for the Atlanta Division, said in the release. “This partnership reinforces the importance of buying local to customers, powered by modern, cost-effective and efficient last-mile solutions. We’re excited to launch this service in partnership with Market Wagon across Atlanta.”
The new partnership service will cover a 60-mile radius across Atlanta that includes 28 counties in the Atlanta metropolitan area, according to the release, and customers can choose their preferred delivery day of either Tuesday or Friday.
“Our mission is to enable food producers to thrive in their local market, and I am excited to partner with Kroger to carry it out together,” Nick Carter, Market Wagon’s co-founder and CEO, said in the release. “This partnership is a tremendous opportunity for the farmers and food producers we serve in the Atlanta area.”
Customers in Atlanta can visit marketwagon.com/kroger to check delivery eligibility.
