The Kroger Co. has launched its Verified Savings program, which provides a 20% discount on fruits and vegetables, as well as half-off Boost by Kroger Plus memberships, to customers who are recipients of various government assistance programs, including SNAP, WIC, Medicaid and more. Customers can sign up online using SheerID, a trusted verification service provider that helps retailers confirm eligibility.
“Making fresh food more affordable and equipping more customers with free grocery delivery is an incredible step in expanding food access,” says Carlo Baldan, group vice president of fresh merchandising for Kroger. “With the launch of the Verified Savings program, we are thrilled to make fruits and vegetables more affordable and eliminate one more barrier to food security in our mission to end hunger.”
After enrolling in the program with an online verification form, verification is good for five months, and customers will need to reconfirm eligibility to remain enrolled.
To receive 20% off fruits and vegetables, eligible customers need to have a Kroger digital account, enroll in Verified Savings, and the offer will automatically be loaded to their account. Savings is valid on all fruit and vegetable purchases through Jan. 31, 2026.
Verified Savings enrollees are eligible for half-off annual and monthly Boost membership plans, including Boost Essential at $34.50 per year or $4.50 per month and Boost at $49.50 per year or $6.50 per month. Current Boost members who enroll in Verified Savings can redeem the offer at the time of renewal or extension of their membership.
Boost by Kroger Plus benefits include:
- Unlimited free delivery on orders of $35 or more.
- Boost 2x Fuel Points any way customers shop, with extra fuel points during fuel promotions.
- Streaming option of Disney+, Hulu or ESPN+ (all with ads) for annual Boost members.
- Member exclusive offers throughout the year.
Using the Kroger app, customers can easily find nutrition options by using the OptUP program and checking the FoodHealth Score of their favorite products. Kroger Plus loyalty customers can OptUP their nutrition further by unlocking one free 30-minute dietitian visit for customized product recommendations, meal hacks and delicious, budget-friendly meal planning inspiration to identify new ways to connect with food. These convenient virtual sessions fit customer schedules, providing connections with a registered dietitian from anywhere.
To learn more about Boost, visit their website.
