Duda Farm Fresh Foods has kicked off its seventh annual National Celery Month consumer sweepstakes, placing a focus on Dandy proprietary celery varietals.
Throughout March, Duda Farm Fresh Foods says it will educate shoppers on the unique benefits of Dandy celery, inspire creative usage and provide 35 exciting opportunities for participants to win a prize pack.
“This year we are honing our National Celery Month messaging to focus on our brand’s celery expertise growing a crunchier and sweeter variety,” Nichole Towell, senior director of marketing and packaging procurement for Duda Farm Fresh Foods, said in a news release. “Not to mention that spring is ideal for transitioning to fresher, lighter recipes and snacking options, which will complement the promotion well.”
Now through March 31, shoppers can enter the National Celery Month sweepstakes for a chance to win kitchen-inspired, three-tiered prize packs that include a high-end, all-inclusive knife block, a cutting board, spoon and turner set, gift cards to a well-known grocery ordering and delivery services and free Dandy celery, the release said.
“Not only are we offering consumers a chance to win some great prizes, but we are using our platforms and brand to increase consumption of celery during the celebratory month of March,” Towell said. “We are coming off of peak season with the holidays and football when celery usage is high, so with this promotion, we are looking to keep celery top of mind among shoppers for a longer period of time.”
Duda Farm Fresh Foods said it will employ a comprehensive marketing strategy to promote the sweepstakes and drive celery purchases that includes regional TV segments, public relations efforts, influencer support, online advertising, as well as email and social media campaigns. The company also will be sharing recipes and usage ideas along with tips on how to store celery to prolong freshness along with key nutritional benefits on its newly curated Celery Central hub.
Celery is a hydrating vegetable that can help with digestion, is a source of vitamin K that can support cardiovascular wellness and is a versatile ingredient that can enhance snacks and meals, the company said.
Dandy celery is available in whole stalk, one- and two-count hearts and a variety of fresh-cut options for shoppers, including the most recent new offering, petite 2-inch celery dippers.
