In preparation for “Cinco de Mango,” the National Mango Board is offering a limited number of themed display bins to U.S. mango shippers on a first-come, first-served basis.
“During May, there is peak availability of three of the main mango varieties, making mangoes the perfect ingredient to brighten up a Cinco de Mango feast,” NMB senior retail marketing manager Tammy Wiard said in a news release. “The versatility of mango allows consumers to incorporate mangoes into every part of their Cinco de Mayo menus, from fresh slices as a snack, to sauces, salads, drinks, desserts, and more.”
The first-come, first-served bin program is designed for shippers to provide mango bins to retailers that are not receiving bins through their account managers at the NMB. Prior to ordering, shippers need to check the list of retail partners to avoid sending bins to retailers that are already scheduled to receive bins for their full store count, according to the release.
The display bins feature colorful, high-quality graphics that grab shoppers’ attention to help boost mango sales in stores, according to the release. The bins are made of durable corrugated material with an aqueous coating for added strength.
The NMB’s display bin specs are: 24” x 16” footprint; 5” deep product tray; 36” overall height; holds approximately 5 to 7 boxes of mangoes.
The deadline to order the Cinco de Mango display bins is March 15 or when all bins have been reserved. There is no cost for these bins, but quantities are limited, according to the release.
After April 1, shippers will have the opportunity to order other versions of the display bins with themes applicable to the rest of the year including back-to-school, tailgating, Q4 holidays, along with a nutrition-specific message, according to the release. Samples of these themed headers are available on the NMB website.
