This year Ramadan begins on March 22 at sunset, and Bard Valley, Calif.-based Natural Delights is bringing back its 2-, 5- and 11-pound window boxes just in time for peak date retail sales.
Shoppers observing the holiday will be looking for the Natural Delights products in early March to prepare for it, according to a news release from the company.
Per IRI data for 52 weeks ending Jan. 1, 2023, during the last Ramadan, date sales increased by 30%, and Natural Delights sales increased by 57%, according to the release.
“With Ramadan just over a month away, now is the time to start planning in-store merchandising displays to help shoppers easily find Natural Delights products,” Director of Marketing David Baxter said in the release. “Our large window display boxes proudly showcase the quality and size of our product, which we know is important to people, especially for such a high-volume eating occasion like Ramadan.”
This year Natural Delights is also partnering with Heifa Odeh of FuFu in the Kitchen and Ruda Khan of My Gourmet Story to showcase recipes.
Check out Natural Delights free downloadable Ramadan Recipe Guide with even more recipes from Yvonne Maffei from My Halal Kitchen.
