NatureSweet and Barilla pasta have launched a co-branded campaign, “A Burst of Energy and Flavor,” to inspire families to create vibrant meals from their products.
The combination of NatureSweet Cherubs snacking tomatoes, rich in antioxidants, pairs perfectly with Barilla Protein+ pasta made from semolina wheat and protein from lentils, chickpeas and peas that provides nutrients for a meal, according to a news release. With 17 grams of protein per 3.5-ounce serving, the spaghetti offers an option for the entire family, made with 100% plant-based protein, the companies say.
“We’re committed to inspiring families to embrace healthier eating with products that are as flavorful as they are nutritious,” said Travis Laveault, omnichannel and digital marketing director for NatureSweet. “By partnering with Barilla, we’re combining the best of our Cherubs snacking tomatoes and their Protein+ pasta to create meals that are not only wholesome but also bring joy to the table.”
In addition to recipes, the campaign will feature strategically located signage in both produce and pasta aisles, captivating custom displays, retail media placements and targeted digital advertising to engage online consumers at Kroger and Kroger banner stores, Albertsons and Albertsons banner stores, Raleys and The Giant Co., the release said.
“At Barilla, we believe in the power of sharing a meal to bring families together,” said Angie Cotter, U.S. pasta brand marketing director for Barilla Americas. “This collaboration with NatureSweet allows us to offer delicious pasta that is both a good source of protein and pairs perfectly with NatureSweet’s premium produce, helping families create balanced meals that nourish both the body and the soul.”
The Barilla and NatureSweet campaign will run from January to March.
