DiSilva Fruit is introducing its new packaging concept for Bright Bounty.
Designed to capture shopper attention while highlighting the brand’s values of quality, community and sustainability, the new packaging delivers a fresh identity that stands out in the produce aisle, according to the company.
DiSilva Fruit says Bright Bounty’s packaging features bold, colorful designs that mirror the energy and flavor of peak-season California citrus. The line offers both organic and conventional options, providing retailers and consumers flexible, high-quality selections throughout the season, the company says.
DiSilva Fruit says it is excited for the season ahead and anticipates another great year of California citrus. Bright Bounty’s partnerships with trusted growers ensure consistent quality and availability, helping retailers deliver the best-tasting citrus to customers, the company says.
“Bright Bounty’s new packaging concept is as vibrant as the fruits we bring to families,” says Alden Guptill, sales manager for DiSilva Fruit. “With this launch coinciding with the start of the California citrus season, we’re making it easier than ever for shoppers to see, trust and enjoy produce that’s Abundantly Fresh.”
Bright Bounty says its citrus is carefully selected to preserve freshness and flavor. To support retailers, merchandising display bins and POS marketing materials will be available, helping the brand stand out on store shelves, maximize shopper engagement and enjoyment, the company says.
