With a total of 242 stores, Safeway holds a 21.63% market share in Northern California and Nevada, according to 2021 Shelby Market Data.
The second closest retailer is Walmart, which holds 8.24% market share. After Walmart, Raley’s scored a 6.26% share of sales and Whole Foods accounted for 5.94% of the market’s grocery sales, according to Shelby.
According to Shelby Market Data, this area includes Fresno, Hanford-Corcoran, Madera, Merced, Modesto, Napa, Reno, Sacramento-Roseville-Folsom, San Francisco-Oakland-Berkeley, San Jose-Sunnyvale-Santa Clara, Santa Rosa-Petaluma, Stockton, Vallejo, Visalia and Yuba City.
In 2020 Safeway held a 25.45% market share, according to Shelby numbers. In 2020, Walmart held a 5.5% market share, Shelby reported..
In 2020 Safeway’s biggest competitors were Raley’s and Whole Foods, with market shares of 8.09% and 6.92% respectively.
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