Safeway takes market share in Northern California and Nevada grocery retail markets

With a total of 242 stores, Safeway holds a 21.63% market share in Northern California and Nevada, according to 2021 Shelby Market Data.

By Brooke Park

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November 15, 2022 01:28 AM

Retail prices for fresh produce and all food categories are running above historical averages, the USDA reports.

With a total of 242 stores, Safeway holds a 21.63% market share in Northern California and Nevada, according to 2021 Shelby Market Data.

The second closest retailer is Walmart, which holds 8.24% market share. After Walmart, Raley’s scored a 6.26% share of sales and Whole Foods accounted for 5.94% of the market’s grocery sales, according to Shelby.

According to Shelby Market Data, this area includes Fresno, Hanford-Corcoran, Madera, Merced, Modesto, Napa, Reno, Sacramento-Roseville-Folsom, San Francisco-Oakland-Berkeley, San Jose-Sunnyvale-Santa Clara, Santa Rosa-Petaluma, Stockton, Vallejo, Visalia and Yuba City.

In 2020 Safeway held a 25.45% market share, according to Shelby numbers. In 2020, Walmart held a 5.5% market share, Shelby reported..

In 2020 Safeway’s biggest competitors were Raley’s and Whole Foods, with market shares of 8.09% and 6.92% respectively.

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