ShopRite launched its latest integrated marketing campaign, “We Are Here,” spotlighting the family-operated businesses that form the heart of the brand and its deep-rooted ties to the communities the stores serve, according to a news release.
Rolling out across a variety of media channels, including TV, radio, digital, print, social media and in-store, the campaign showcases a montage of compelling images and stories, the company said.
Viewers will see familiar faces — including the families who own and operate local ShopRite stores and are part of the Wakefern Food Corp. cooperative — alongside scenes of grand openings, charitable events, community food drives and historic milestones, the release said.
ShopRite says “We Are Here” highlights its enduring values — family, community, quality, freshness, variety, value and philanthropy — and features as simple message: We are family-run here. We live here. We care here. We are committed here.
“It’s the story of our ShopRite brand — which has always been about families serving families,” said Darren Caudill, chief sales officer for Wakefern Food Corp., a New Jersey-based and retailer-owned supermarket cooperative. “When customers see the ads on television or hear them on the radio, we hope they recognize the unwavering commitment of our cooperative members to the people who shop in our stores and live in the communities where our stores operate.”
The campaign is already resonating in local markets, the company said, and it includes in-store and online activations and a customer sweepstakes. ‘’We Celebrate You Here” — an online sweepstakes through ShopRite’s Facebook and Instagram platforms — thanked ShopRite customers by awarding a grand prize winner $2,500 in ShopRite gift cards and $100 gift cards to 20 second place winners, the release said.
