With California and Morocco crops in full swing, January is the best time of year to promote organic and conventional mandarins, says Morning Kiss Organic, a DiSilva Fruit brand.
The company is offering support for promotional efforts, and private-label opportunities are available, according to a news release. Mandarins are part of its line of citrus offerings that include navels, grapefruit, lemons and limes, as well as specialty citrus items including heirloom navels, cara-cara navels, blood oranges, minneolas, stem and leaf murcotts, satsumas, golden nuggets, pummelos and melo golds.
Demand for specialty citrus continues to grow in both conventional and organic categories, the release said. Organic citrus in particular has seen strong growth in the past several years and is one of the leading categories of all organic purchases.
“We’re anticipating a surge in health-driven lifestyle changes among consumers as we head into the new year,” said Alden Guptill, sales manager for DiSilva Fruit. “From increasing daily servings of fruits and vegetables to committing to buying organic, people are striving to change their habits for the better. Mandarins are immune-boosting superstars packed with vitamin C, so they are ripe to see demand this winter.”
With navel and mandarin volumes up over last year, plentiful promotional opportunities on bagged citrus are available, the release said, adding that consumers are paying more attention than ever to price and value. Morning Kiss Organic and DiSilva Fruit said they are focused on providing high-quality citrus at a price point that will encourage sales.
The company said citrus is freshly packed to order in customizable packaging, reducing loss to spoilage at retail and therefore protecting the retailer’s bottom line. Produce is delivered daily to ensure a high-quality and great tasting selection is available, the release said.
