Citrus
The organization says this import program complements domestic citrus production and maintains category continuity throughout the season.
The company says it will be the first to market with Australian cara cara and navel oranges to the U.S.
The new experience invites consumers to connect more directly with the growers, the fruit they grow and the everyday moments that define Sunkist — bringing the cooperative story to life through immersive content, visual storytelling and a more dynamic, user-friendly design.
The import season will run from June through October, with mandarins, navels and lemons available in a variety of pack styles.
U.S. importers expect to have ample supplies and seem eager for the season to get underway.
Growers are “expecting a great season,” which follows a 2025 citrus season that delivered strong overall export growth.
It’s an optimistic outlook from growers and importers, who expect strong supplies from domestic and offshore crops.
This new variety features a coral-colored interior and a sweet flavor that is suited for juicing and eating.
With favorable crop conditions reported for California fruits like berries, citrus and melons, some major grower-shippers in the state are gearing up for promotions to help boost summer sales.
Content will roll out throughout the month of April to connect consumers more directly to the farmers behind the citrus.
Fifth-generation farmer Justin Wylie is testing algae to rebuild soil health in orchards. By boosting soil microbes through irrigation, he hopes to improve water infiltration, reduce inputs and build resilience in high-cost Central Valley agriculture.
Retailers are capitalizing on the return of California’s premium tangerine program to maintain category momentum from March through May.
From “perfect storms” to record-breaking shifts, University of Florida experts break down the devastating impact on specialty crops and why resilience remains the only path forward.
Backed by double-digit growth and a feature on MarthaStewart.com, Frieda’s Branded Produce says its winter citrus program helps retailers convert health-conscious shoppers into loyal category buyers.
The California-based company says while outreach to customers is important, so too is telling the story of its employees and employment opportunities.
Despite ongoing supply-side issues, the demand side of citrus is looking strong, with growing demand from a health-focused consumer audience, all it takes is thoughtful and creative strategies from suppliers and collaboration with retail.
In addition to the limited-edition orange cartons, the program allows retailers to expand Lunar New Year sets through open display bins that can accommodate a range of citrus offerings.
The California Department of Food and Agriculture expanded the state’s huanglongbing, HLB, or citrus greening quarantine boundary in the San Juan Capistrano area of Orange County.
The end of the Tomato Suspension Agreement was just one of several commodity-specific trade battles in 2025’s overall trade wars.
The lime importer says its winter crop is set to support retailers’ citrus and health and wellness promotions at the start of the new year.
New marketing campaign, redesigned website and new in-store displays seek to celebrate the joy found in life’s sweet little pleasures.
As citrus greening earns a spot on the threat list, researchers say billions in losses demand a new era of investment in genetic solutions to save the industry.
University of Florida researchers deploy short-term grower solutions and long-term genetic resistance strategies to combat devastating citrus greening disease, also known as HLB.
U.S. Secretary of Agriculture Brooke Rollins’ $30-million citrus purchase to strengthen the U.S. supply chain draws approval from California Citrus Mutual CEO, Casey Creamer.
What began as research into citrus greening resistance has unexpectedly revealed a potential market for finger limes, offering a new opportunity for the state’s growers and the specialty citrus industry.
Texas-based Fox Packaging unpacks the options and the benefits of each when it comes to making oranges, grapefruit and more shine.
Growers have good news to report from early harvests, as companies share updates about their crops.