Citrus
This new variety features a coral-colored interior and a sweet flavor that is suited for juicing and eating.
With favorable crop conditions reported for California fruits like berries, citrus and melons, some major grower-shippers in the state are gearing up for promotions to help boost summer sales.
Content will roll out throughout the month of April to connect consumers more directly to the farmers behind the citrus.
Fifth-generation farmer Justin Wylie is testing algae to rebuild soil health in orchards. By boosting soil microbes through irrigation, he hopes to improve water infiltration, reduce inputs and build resilience in high-cost Central Valley agriculture.
Retailers are capitalizing on the return of California’s premium tangerine program to maintain category momentum from March through May.
From “perfect storms” to record-breaking shifts, University of Florida experts break down the devastating impact on specialty crops and why resilience remains the only path forward.
Backed by double-digit growth and a feature on MarthaStewart.com, Frieda’s Branded Produce says its winter citrus program helps retailers convert health-conscious shoppers into loyal category buyers.
The California-based company says while outreach to customers is important, so too is telling the story of its employees and employment opportunities.
Despite ongoing supply-side issues, the demand side of citrus is looking strong, with growing demand from a health-focused consumer audience, all it takes is thoughtful and creative strategies from suppliers and collaboration with retail.
In addition to the limited-edition orange cartons, the program allows retailers to expand Lunar New Year sets through open display bins that can accommodate a range of citrus offerings.
The California Department of Food and Agriculture expanded the state’s huanglongbing, HLB, or citrus greening quarantine boundary in the San Juan Capistrano area of Orange County.
The end of the Tomato Suspension Agreement was just one of several commodity-specific trade battles in 2025’s overall trade wars.
The lime importer says its winter crop is set to support retailers’ citrus and health and wellness promotions at the start of the new year.
New marketing campaign, redesigned website and new in-store displays seek to celebrate the joy found in life’s sweet little pleasures.
As citrus greening earns a spot on the threat list, researchers say billions in losses demand a new era of investment in genetic solutions to save the industry.
University of Florida researchers deploy short-term grower solutions and long-term genetic resistance strategies to combat devastating citrus greening disease, also known as HLB.
U.S. Secretary of Agriculture Brooke Rollins’ $30-million citrus purchase to strengthen the U.S. supply chain draws approval from California Citrus Mutual CEO, Casey Creamer.
What began as research into citrus greening resistance has unexpectedly revealed a potential market for finger limes, offering a new opportunity for the state’s growers and the specialty citrus industry.
Texas-based Fox Packaging unpacks the options and the benefits of each when it comes to making oranges, grapefruit and more shine.
Growers have good news to report from early harvests, as companies share updates about their crops.
Following detections of HLB in plant tissues sampled from a residential property, 3 sq. miles in the Riverside area of Riverside County have been added to the quarantine.
With eyes on prices and the threat of huanglongbing, reasons for optimism remain for the industry.
With some harvest underway and more to come, growers see promising signs from the field.
The Capistrano Beach area of Orange County and the Murrieta area of Riverside County are now part of the state’s quarantine to limit the spread of the Asian citrus psyllid and the huanglongbing disease.
The grower-packer-shipper will showcase new packaging at the IFPA Global Produce and Floral Show.
The company, through its Bright Bounty brand, will highlight specialty varieties including blood oranges, meyer lemons and melo gold grapefruit.
Crippling tariffs on the export side and increased competition from lower-priced citrus imports has some in the California citrus industry fighting to keep their farms in production.