Yakima, Wash.-based Domex Superfresh Growers has introduced Super Cherry, a jumbo cherry label.
For 2020, the Super Cherry line-up includes both dark sweet and Rainier cherries in pouch bags and clamshells, according to a news release.
“This summer we are expecting a sensational crop of jumbo-sized Rainier and dark sweet cherries,” Catherine Gipe-Stewart, communications manager for Superfresh Growers. “As normal summer plans are changing, and consumers spend more time at home, they are treasure-hunting groceries stores for cool food to elevate backyard cookouts. Super Cherry is ideal for delighting family members with an exclusive feeling produce item.”
The label is exclusive to Superfresh Growers.
“Cherries are one of the produce department’s top-dollar items, and we recognize the importance of helping retailers creatively optimize their cherry sales outside of the traditional Fourth of July and Canada Day promotional period,” Gipe-Stewart said in the release.
The Packer’s Northwest cherry coverage
