Bailey Farms, Oxford, N.C., is expanding acreage of its DulceFina peppers in response to consumer demand.
The company introduced the sweet mini pepper last season.
DulceFinas swept consumer taste tests by a 3-to-1 margin, according to a news release, and boast high average brix numbers.
“Our research and retail partner feedback has revealed a growing trend within the pepper category of consumers looking for a premium tasting snacking pepper that stands apart on the shelf,” Randy Bailey, president of Bailey Farms Inc., said in the release. “Last year was our initial rollout pilot to validate this and 2019 will be the year where we expand acreage to meet the consumer demand.”
DulceFina is available year-round and is packed loose and in 12-ounce bags, according to the release. Bailey Farms will feature the peppers at its Southeast Produce Council Southern Exposure booth No. 325, March 7-9 in Orlando, Fla.
