Fresno, Calif.-based Trinity Fruit Co. is campaigning for “Peach, Love and Happiness” this stone fruit season, and it has a retail display available to go with its peaches, apricots, nectarines and plums.
The display can be used for bags, one-layer trays or volume fill, director of marketing Angela Hernandez said at the recent West Coast Produce Expo in Las Vegas. The display features an orchard, fruit and the Farm2You brand that Trinity markets.
With a new design for its bags, Trinity is seeing lots of demand in that segment of the business, another example of the expanded interest in packaged items due to the pandemic.
“People want prepackaged product, so our bag program is flying out,” Hernandez said. “It’s great to have for consumers who just want the on-the-go (option) or don’t want to pick and don’t want everybody to be touching (the fruit), but then again you have your retailers who want to do the one-layer tray packs, so that’s really great too.”
