Upside is expanding its West Coast grocery footprint with a regional rollout with The Save Mart Cos. across nearly 200 stores in California and Nevada under the Save Mart, Lucky and FoodMaxx banners.
Upside says its national platform reaches more than 35 million consumers and connects them with personalized cash-back offers at over 100,000 grocery, restaurant and fuel locations, delivering $2.5 billion in incremental profit to retailers and $1 billion in cash back to consumers.
“Our customers expect both quality and value, and balancing those priorities has become more important than ever,” says Tamara Pattison, senior vice president and chief digital officer for The Save Mart Cos. “Upside enables us to reach new shoppers while showcasing the exceptional value and experience our stores offer.”
Consumer demand for everyday essentials like groceries remains elevated into 2026, as households continue to navigate cost-of-living pressures, the company says. At the same time, regional grocers face growing competition from national and discount formats. Through its partnership with Upside, The Save Mart Cos. aims to offer additional value to shoppers while continuing to invest in fresh, locally sourced products.
“Engaging shoppers consistently has become harder as grocery trips spread across more retailers,” says Nick Worswick, president of retailer go-to-market at Upside. “Upside helps regional grocers win those trips back in a measurable way.”
Grocery retailers can learn more about partnering with Upside on its website.
