Vidalia onion grower-shipper G&R Fhttps://www.producemarketguide.com/company/105005/g-r-farmsarms, Glennville, Ga., has a new logo and branding.
Walt Dasher, vice president of G&R Farms, said the company underwent a rigorous strategic planning process as it celebrates its 75th anniversary this year.
“As a result, we’re excited to introduce this logo and brand image which is a first step in our company’s new direction,” Dasher said in a news release. “This consumer-friendly logo design pays homage to our passion for sweet onions and our connection to the land as growers.”
The company is developing bags and boxes, merchandising displays and website with the new logo and updated branding.
“We’re excited to also be introducing seasonal marketing promotions throughout the year,” Dasher said in the release. “Our marketing efforts will be focused on engaging with consumers both in-store and online to assist our retail partners in maximizing their sweet onion sales.”
The company will be reviewing the plans with retailers via its virtual Produce Marketing Association Fresh Summit booth. G&R Farms, a gold sponsor of the virtual trade show and conference, Oct. 13-15, plans to take advantage of the access and opportunities a virtual event will provide the company as an exhibitor.
“With more buyers attending this year due to the virtual platform, we felt it was a great opportunity to educate retailers on our new strategic direction and marketing programs,” Dasher said in the release.
Related stories:
G&R Farms hires Jon Dorminey as director of operations
G&R Farms celebrates 75th year, rainforest certification
G&R Farms imports Rainforest Alliance certified Peruvian sweet onions
