Whole Foods opens two new Daily Shop locations in NYC

The smaller format stores are set to open in the East Village’s StuyTown development on May 14 and in the Hell’s Kitchen neighborhood on June 4.

Whole Foods Market Daily Shop
Whole Foods Market Daily Shop
(Photo courtesy of Whole Foods Market)

Whole Foods Market will open two more locations in New York City of its smaller format store concept, Whole Foods Market Daily Shop.

The first location, a 10,000-square-foot store located at 409 East 14th Street in the East Village’s StuyTown development, will open at 8 a.m. on May 14. The second location, an 8,500-square-foot store located at 301 West 50th Street in Hell’s Kitchen, will open at 8 a.m. on June 4, according to a news release.

Both locations are designed to bring the freshest, high-quality ingredients to customers with a convenience that fits their fast-paced urban lifestyles, the company said. Additionally, the StuyTown location will include a Juice & Java venue, offering coffee, tea, juices, smoothies, sandwiches and various desserts.

Features and product assortment of both locations include more than 400 local products, from 100-plus Northeast-based suppliers, including New York-based favorites, in addition to new seasonal bakery items, artisanal cheese selection, prepared food options from Whole Foods Market Kitchen brand and Whole Foods Market favorites.

Opening morning at both locations, customers will enjoy complimentary coffee and breakfast bites, and the first 300 customers in line will also receive a limited-edition tote bag, the release said.

Additionally, at the StuyTown opening, Whole Foods Market will present Harlem-based supplier Uncle Waithley’s with a low-interest loan through the grocer’s Local Producer Loan Program, to help grow their operations and support expansion to more Whole Foods Market locations. Through LPLP, Whole Foods Market lends money to small-scale, local or emerging producers to help them grow their businesses. To date, the retailer says it has provided over 408 loans, representing roughly $34 million in capital for recipients.

As part of its ongoing commitment to supporting local communities, Whole Foods Market is contributing in-kind product to support the work of The Bowery Mission and New York Common Pantry. Whole Foods Market will also donate to area organizations Nazareth Housing and Hell’s Kitchen Farm Project, the release said.

Whole Foods Market’s first Daily Shop location opened in September 2024 in the Lenox Hill neighborhood in New York City’s Upper East Side.

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