FPFC’s Annual Holiday Charity Auction goes virtual

The Fresh Produce & Floral Council’s Annual Holiday Charity Auction will be a virtual event this year.

By Chris Koger

•

December 08, 2020 04:32 PM

The Fresh Produce & Floral Council’s Annual Holiday Charity Auction will be a virtual event this year.

Proceeds of the silent and live auctions, which were $121, 715 last year, go to Caterina’s Club and Second Harvest Food Bank of Orange County.

The live auction starts at noon Dec. 17, and the silent auction open Dec. 10.

Guest auctioneers are Chef Bruno Serato of Caterina’s Club and Harald Hermann of Second Harvest, according to a news release.

Sponsorships are available; information is available online, by e-mail info@fpfc.org, or call 714-739-0177.

Related Stories

Social Responsibility

Beyond the Basket: How Cause Marketing and Habit Building Drive Long-Term Produce Loyalty

From funding global clean water initiatives to establishing early taste preferences in toddlers, produce marketers are leveraging authentic purpose and long-term habits to build lasting brand connections.

July 31, 2026 10:08 AM

Jill Dutton

Social Responsibility

Wegmans Customers Donate Record Amount to Support Summer Feeding Programs

Customers raised $769,300 for local food banks during the company’s annual Fill the Bus/Fill the Backpack scanning campaign.

July 13, 2026 02:38 PM

The Packer Staff

Social Responsibility

Food Lion Donates $50K to Support Venezuela Earthquake Relief

The donation will help nourish families affected by the disaster; Amazon continues weekly humanitarian relief flights.

July 10, 2026 02:46 PM

Jill Dutton

Read Next

News

Inside Oasis Dates’ Field-to-Shelf Innovation and Sustainability Strategy

By leveraging complete vertical integration from field-level technical innovation to store shelf, the company aims to transform dates from commodity to iconic health and wellness brand.

August 16, 2026 05:14 PM

Jennifer Strailey