Grocery Outlet Holding Corp. has launched its 16th annual “Independence from Hunger” food drive, the company’s signature campaign to help end food insecurity in local communities. Taking place from June 24 to July 31, the campaign will collect in-store and online donations, as well as offer pre-made bags of nonperishable food for donation at Grocery Outlet stores nationwide.
This year, Grocery Outlet is expanding the campaign’s reach through a new partnership with Feeding America, allowing customers to donate online to support hunger-relief efforts on a national scale. All online donations will be evenly split between the Alameda County, L.A. Regional, Oregon and Central Pennsylvania food banks. In-store donations will continue to benefit Feeding America network members, including local food banks and partner agencies, according to Grocery Outlet.
“Independence from Hunger reflects the heart of who we are as a company,” says Jason Potter, president and CEO of Grocery Outlet. “This campaign brings together our independent operators, customers and partners around a shared goal with real local impact — helping families put food on the table. By expanding online giving through Feeding America, we’re making it even easier for customers to support their communities.”
To further amplify awareness and engagement, Grocery Outlet says it will also debut a first-of-its-kind, four-day national livestream event during the campaign. The livestream will feature real-time donation challenges, giveaways, local store spotlights and personal stories from independent operators across the country, highlighting the grassroots impact of the campaign in communities nationwide.
According to USDA’s Economic Research Service, nearly 48 million people, including 14.1 million children, faced hunger in 2024 (1 in 7 individuals; 1 in 5 children).
Since the launch of “Independence from Hunger” in 2011, Grocery Outlet and its independent operators have helped raise more than $30 million to support local food agencies across the country, according to the company.
