The Healthy Family Project’s 11th annual Back-to-School campaign was designed to simplify nutritious eating for families with produce-forward meal ideas and practical tips for busy households.
Since its inception in 2014, this initiative has positively impacted countless families preparing for the school year and has donated $224,000 to charities that support families and increase produce consumption in schools, according to a news release.
This year’s campaign takes Healthy Family Project’s fresh approach to the next level, the release says, ensuring families are well-prepared for the back-to-school season. New in 2025, each brand partner is featured in a dedicated blog post paired with a custom Spotify playlist, offering families helpful content for every moment of the school-day routine, from wake-up to homework wind-down.
“Back-to-school is a critical time for families and brands alike,” says Andrea Wiggins, creative content manager for Healthy Family Project. “As a mom of three, I see both the challenges parents face and the role health-conscious brands can play. Our goal is to connect those dots with high-quality content and a strong digital strategy.”
A central element of the campaign is its partnership with like-minded brands committed to promoting produce consumption among the next generation. This year’s partners include Bee Sweet Citrus, Consalo Family Farms, Fresh DelMonte Produce, Inc., JAZZ apples, Nature Fresh Farms, Shuman Farms RealSweet Onions, SUNSET, and Yo Quiero Brands.
Key features of the campaign include:
- Registered dietitian-approved content, including Instagram Live sessions and Reels featuring Healthy Family Project’s dietitians.
- A strategic mix of social media and digital content designed to inspire families to incorporate more fresh produce into their daily routines.
- Weekly e-newsletters distributed to Healthy Family Project’s consumer and nutrition professional audiences.
- A syndicated television segment hosted by a registered dietitian, spotlighting each brand partner and their contributions to healthier family eating.
The omnichannel campaign will be featured across Healthy Family Project’s social media, email newsletters and website from Aug. 1 through Sept. 11.
In line with the back-to-school theme, the campaign partners are making a $16,000 donation to the International Fresh Produce Association’s Foundation for Fresh Produce.
“This contribution is aimed at increasing produce consumption in schools and underscores the industry’s dedication to encouraging healthy eating habits among children,” says Trish James, vice president of Healthy Family Project.
Healthy Family Project’s Back-to-School campaign continues to serve as a powerful example of its ongoing commitment to health, wellness and giving back, the release says. Since 2002, the organization has donated over $8 million to charities supporting families, fueled by grocery retail and digital cause marketing campaigns.
