Hy-Vee launches new campaign to raise mental health awareness

To raise mental health awareness this May, the West Des Moines, Iowa-based grocer has launched a new campaign and video series focused on sleep, nutrition, exercise and medication management.

Hy-Vee produce department
Hy-Vee produce department
(Hy-Vee)

To mark Mental Health Awareness Month in May, Hy-Vee has launched a new video series titled, “A Holistic Approach to Improving Mental Health.”

Hosted by Daniel Fick, Hy-Vee’s chief medical officer, the four-part video series features the grocer’s team of health and wellness professionals and seeks to educate customers and patients on ways to proactively support their mental health through sleep, nutrition, exercise and medication management, according to a news release.

According to a survey by the American Psychological Association, long-term stress since the COVID-19 pandemic has had a significant impact on well-being, with individuals reporting a significant increase in mental health conditions.

The study revealed individuals between the ages of 35-44 experienced the highest growth in mental health diagnoses from 31% in 2019 to 45% in 2023. Adults between the ages of 18-34 reported a 50% increase in 2023.

“At Hy-Vee, we recognize mental health is a significant topic in the U.S., with more than one in five adults having some type of mental health diagnosis,” Fink said in the release. “Mental health should be looked at from a holistic approach that incorporates proper nutrition, sleep and exercise. This video series aims to empower customers and patients with new strategies to improve their mental health and well-being.”

The four-part video series is slated to discuss a variety of topics, including:

  • “Mental Health and the Impact of a Good Night of Sleep” — This video discusses the mental health crisis in the U.S. and the importance of sleep with health care providers from Hy-Vee Health Exemplar Care.
  • “Mental Health and Staying Physically Active” — This session highlights the connection between mental and physical health with a Hy-Vee fitness expert. Families can join Hy-Vee KidsFit to stay active together, or individuals can stay active by incorporating Short & Sweat exercise videos into their daily routines.
  • “Mental Health and the Importance of a Healthy Diet” — This video shows how Hy-Vee dietitians can help customers select food and drinks that can positively impact an individual’s mental health.
  • “Mental Health and Understanding Your Medications” — This video showcases experts from Hy-Vee’s pharmacy team who share how they contribute to a patient’s mental health journey through the administration of proper medication.

Related link: View the video series and learn about all the mental health resources that Hy-Vee provides

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