The Healthy Family Project fall Publix Produce for Kids cause-marketing campaign, which concluded Nov. 5, featured participation from 13 produce sponsors, including Village Farms Greenhouse Grown.
Based on the campaign’s performance, this season’s program helped provide approximately 875,000 meals to 35 Feeding America partner food banks across Publix’s market footprint, according to a news release. Since Produce for Kids launched in 2002, the biannual campaign has generated more than $4.2 million for causes benefiting families and children while delivering over 18 million meals to local Feeding America food banks.
With 1,419 Publix stores engaged across multiple store regions, Publix once again played a central role in expanding the reach of Produce for Kids, bringing hunger-relief support and healthy-eating encouragement directly into the communities where families shop every week. In-store displays featuring participating produce partners paired fresh fruits and vegetables with easy meal ideas, helping shoppers turn everyday produce purchases into meaningful community impact.
For Village Fresh Greenhouse Grown, Produce for Kids has long been more than a campaign; it’s a shared commitment to nourishing families, the release says.
“Produce for Kids continues to prove what’s possible when a retailer like Publix uses its scale to rally growers and shoppers around a common cause,” says Helen L. Aquino, director brand marketing and communication for Village Fresh Greenhouse Grown. “Publix’s reach across its store regions makes this program visible, easy to engage with, and genuinely powerful. We’re honored to help fuel the meal donations this campaign delivers year after year, while inspiring families to put more fresh produce at the center of everyday meals.”
Healthy Family Project, the national nonprofit that created Produce for Kids, says it experienced another strong Publix season— one that combined charitable outcomes with practical, kid-friendly nutrition education.
“The Publix Produce for Kids campaign shows how lasting change happens; consistent partners, community-minded shoppers, and a shared belief that healthy food should be part of every family’s life,” says Siad Tray Shaw, partnership manager for Healthy Family Project. “Publix’s leadership and long-time commitment of partners like Village Fresh Greenhouse Grown helps this program deliver millions of meals over time. while keeping produce approachable and fun for families.”
Campaign programming included digital and social content from Healthy Family Project registered dietitians, seasonal family-friendly recipe ideas, and ongoing healthy-eating tips shared across email, social and digital channels, reinforcing the campaign’s dual mission: increase produce consumption among families and provide meals to those facing hunger.
USDA estimates one in five children in the U.S. experiences hunger. Produce for Kids, produce sponsors and Publix shoppers are helping to meet this need with donations that support Feeding America food banks throughout the Publix footprint.
