Rockit Apple has announced its inaugural partnership with the Special Olympics.
With a shared vision of promoting inclusion, celebrating courage and resilience, and advocating for wellness and health access for all, the collaboration intends to help make a meaningful impact on the lives of Special Olympics athletes and all individuals with intellectual disabilities who face daily discrimination, according to a news release.
“Health is one of our major pillars, and giving the opportunity to live a healthy life to everyone is our commitment,” Zehra Sayin, chief marketing, communications and development office for the Special Olympics International, said in the release. “Partnering with Rockit Apple, a company that shares our values and commitment to nutrition and wellness, is an exciting step forward in our mission to promote inclusion and empower individuals with intellectual disabilities.”
The Special Olympics mission of connecting the world around inclusion aligns with Rockit Apple’s commitment to nutrition and wellness that is accessible to everyone, the release said. As an organization that prioritizes providing healthy, convenient, and delicious snacking options, Rockit Apple officials said the company was excited to join forces with Special Olympics to create positive change on a global scale.
“We are honored to partner with Special Olympics and support their mission of inclusivity and empowerment,” Julie DeJarnatt, director of brand strategy at Chelan Fresh, the marketer that exclusively grows and markets Rockit Apple in North America, said in the release. “Our shared values of courage, resilience, and wellness make this collaboration a perfect fit, and we are eager to work together to raise awareness about the incredible achievements of athletes and individuals with intellectual disabilities.”
The Rockit and Special Olympics partnership will help inspire and motivate individuals and communities around the globe to challenge misconceptions and stereotypes about athletes and individuals with intellectual disabilities. Special Olympics supports 6 million athletes in 210 countries around the world through community programs every day, the release said. By sharing authentic stories from the perspective of these incredible athletes, people will begin to better understand and appreciate the unique perspectives and challenges they face, according to the release.
For more information about Rockit Apple and its partnership with Special Olympics, visit us.rockitapple.com and specialolympics.org.
