Bancroft, Wis.-based RPE LLC is launching a new initiative to combat food insecurity by donating $10,000 to five food banks nationwide.
Through this campaign, consumers can nominate and vote for local food banks, ensuring funds go directly to the communities that need them the most, according to a news release.
RPE’s Farmer’s Promise fresh potato brand will award donations to food banks based on consumer votes. The top five food banks will receive contributions as follows: $5,000 for first place, $3,000 for second, $1,000 for third and $500 each for fourth and fifth places.
“Food insecurity continues to be a pressing concern, particularly as the holiday season nears,” Rachel Atkinson-Leach, RPE vice president of brand and category excellence, said in the release. “We are thrilled to foster meaningful engagement with our community, empowering them to nominate and vote for the food banks closest to their hearts, ensuring that support reaches the communities in greatest need.”
Consumers are encouraged to vote and spread the word through social media and email, ensuring their local food banks receive vital support ahead of the busy holiday season.
According to FeedingAmerica.com, across the U.S., 47 million people, including 14 million children, struggle with food insecurity; with this initiative, RPE is taking action to make sure everyone has a seat at the table, the release said.
For more information on how to participate and vote, visit hubspot.farmerspromise.com/food-bank.
