For more than 20 years, John Shuman, President and CEO of Shuman Farms, has been a key-driver of cause-marketing in the produce industry.
Through programs like Healthy Family Project, their Feeding America bag promotions, and supporting breast cancer awareness in October, giving back has always been a priority for Shuman and his company.
Shuman Farms is not alone in their efforts. Many of their retail partners and other grower/shippers have joined Shuman in their fight against hunger. In 2021 alone, more than 65 produce and like-minded brands partnered with Healthy Family Project in various digital and in-store campaigns, giving back in the local communities of 3,848 grocery stores around the country.
In 2021, on the heels of the COVID-19 pandemic, Shuman Farms took their Feeding America program to a grassroots level, inviting retail partners to join them in volunteering at their local food banks and pantries. Those that were able to participate received an additional donation from Shuman Farms to their community food bank.
“In addition to our bags and bins driving the message at retail, it was great to see the impact our retail partners had in their local communities,” Shuman said.
Looking ahead at their efforts for 2022, Shuman Farms plans on continuing these hyper-local efforts by providing additional fresh product donations in the communities of retail partners who engage and support their Feeding America programs in June, November, and December.
Attendees at SEPC’s Southern Exposure will be able to learn more about the organizations’ giving back and cause-marketing efforts. All are invited to stop by the annual Healthy Family Project reception on March 4th at 5 pm on the Cabana Deck at the Dolphin Resort, or visit the organizations’ booths (Shuman Farms Booth No. 918 and Healthy Family Project Booth No. 1147) during the show on Saturday.
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