Wenatchee, Wash.-based Stemilt Growers is touting its apple and pear packaging options at the Produce Marketing Association’s virtual Fresh Summit.
“All of our bags are grab-and-go opportunities that help sell large volumes of apples and pears, Brianna Shales, senior marketing manager, said in a news release.
During the COVID-19 environment, bags are ideal for consumers, both for online orders and at retail stores.
Larger bag sizes fit the “stock-up” mindset since store trip frequency is down, according to the release.
Stemilt’s newest bag program, the Farm + Famous Tote Bag, displays instantly at retail and meets consumer demand for sustainable packaging according to the release.
“Packaged apples made up 38% of the apple category dollars and 45% of apple volume in the latest Nielsen retail data set in the summer months,” Shales said in the release.
In addition, Stemilt is promoting its Lil Snappers kid-size fruit, a line of conventional and organic apples and pears that is marketed to parents buying healthy snacks for their children. Stemilt also is promoting its 4- and 5-pound bag options for the Rushing Rivers pear label.
The Packer’s Packaging Coverage
