Bee Better Certified, a third-party verified eco-label by the Xerces Society for Invertebrate Conservation that certifies farms for pollinator and biodiversity conservation, has officially brought its licensing program in-house. Bee Better Certified says the move creates a more streamlined, cost-effective process for certified growers and the brands that source from them.
By eliminating the need for a third-party licensing partner, Bee Better Certified can offer reduced licensing fees and a simpler licensing experience for growers and brands, according to a news release.
Bee Better Certified says licensees will now work directly with its team, ensuring clearer guidance, faster communication and a more efficient path from certification to on-pack use — all while increasing the visibility of verified pollinator-friendly practices at the shelf.
“This change reflects our commitment to making pollinator protection more accessible and more visible across the food system,” says Cameron Newell, program manager for Bee Better Certified. “Using the Bee Better seal on packaging is a powerful way for growers and brands to show their commitment to pollinator-friendly farming. When shoppers see the seal, they know the product supports healthy ecosystems and responsible agricultural practices.”
As retailers continue to adopt and strengthen pollinator and integrated pest management sourcing requirements, the Bee Better seal offers a credible, third-party verified way for brands to communicate their commitment at the point of purchase, says the Bee Better team, which adds that on-pack use of the seal helps reinforce trust, supports retailer compliance and connects shoppers with farms that are actively protecting pollinators and biodiversity.
Bee Better Certified, a program of The Xerces Society, is a third-party verified eco-label that certifies farms for pollinator and biodiversity conservation. The program promotes and verifies agricultural practices that support pollinators, protect ecosystems and foster long-term agricultural resilience through rigorous, science-based standards, the certifier says.
Bee Better Certified says it works across the supply chain to help growers, brands and retailers meet pollinator protection goals while providing shoppers with confidence that certified products support pollinator-friendly farming.
