Netherlands-based is now using the CO₂ Correct quality mark to show their commitment to greenhouse gas reduction according to a news release.
“We want everyone to enjoy fresh and healthy fruit,” Menno Janse, spokesman for Direct Source International, said in a news release.
“But “healthy” is not only about all the vitamins that the fruit contains, but also about the impact of the product on the quality of life and the environment. We have been working with our growers on sustainability for years. But DSI feels that it is our responsibility to see how we can speed up this process.”
Janse said in the release that the company’s pursuit to a more sustainable future led to a collaboration with CO₂ Correct.
“We start by compensating the carbon impact of the products that we sell under the CO₂ Correct label,” Janse said in the release. “This label shows that the CO₂ impact of the purchased fruit has been compensated. The label makes sustainability accessible and immediately visible to the consumer. A big step towards a more sustainable future that has a real impact.”
CO₂ Correct, also based in the Netherlands, was launched based on the idea of making sustainability accessible to the fruit and vegetable industry, according to the release.
The release said that organizations that want to improve their sustainable impact are guided by CO₂ Correct to a “more sustainable future.”
The first step is to remove the total carbon impact of a product, according to the release. From this CO₂ neutral starting point we can continue to implement further sustainability initiatives.
“This is an important milestone for our initiative,” Stephan Schneider, founder of CO₂ Correct, said in the release. “Since our launch a few months ago a lot of companies have been more then interested in our initiative. But many organizations are cautious. This is partly due to the uncertain times caused by Corona, which means many new initiatives have been put on hold. For this reason, I think it is very special that DSI dares to take this next step and is joining our initiative because they feel that it is in line with their sustainable vision. Together we will pick up new initiatives, collaborate with retail and of course also with new organizations that join the initiative.”
