Traverse City, Mich.-based North Bay Produce says it is working on a comprehensive sustainability strategy focusing on climate-smart agriculture, reducing plastic packaging and engaging growers in environmental stewardship.
To help develop a sustainability strategy that will continue driving long-term economic growth and support its network of growers, the grower-owned cooperative is receiving help from the fresh produce sustainability firm Measure to Improve, according to a news release.
North Bay Produce said it will work with Measure to Improve to build upon work already done, prioritize and focus its sustainability efforts and ensure that its vast network of growers are supported and involved in the process.
“Our sustainability strategy is about collaboration and partnership,” Jennifer Pulcipher, North Bay Produce director of food safety and sustainability, said in the release. “We want to meet our cooperative members where they are on this journey and for them to understand the value of their sustainability efforts. Measure to Improve holds similar values to North Bay Produce and understands the level of depth of our cooperative. We are excited to work in partnership with them to enhance our sustainability initiatives and look forward to sharing more about our progress in the coming year.”
North Bay Produce has also added to its team at its Traverse City headquarters to support the company’s sustainability strategy and build on the program’s foundation, the release said.
