The Organic Trade Association reports U.S. sales of certified organic products accelerated in 2025, reaching $76.6 billion with an annual growth rate of 6.8%. The organization, citing these figures from its 2026 Organic Market Report, says organics grew at double the rate of the comparable marketplace in 2025, which was 3.4%.
“For the third year in a row, organic has grown faster than the total market, which indicates shoppers are prioritizing their health and the planet and are willing to pay a premium for it,” says OTA co-CEO Tom Chapman. “In a crowded marketplace, the USDA Organic seal stands as a clear mark of trust for consumers of all ages who are focused on their health and the well-being of their families.”
OTA says organic sales were led by organic produce, which the organization says serves as the key entry point for organic consumers. Organic produce accounts for nearly 30% of the total organic sales with a growth rate of 5.3% and $22.7 billion in total sales.
Berries remain on top of the organic produce category with sales rising to $4.4 billion, an increase of 10.5%. Citrus sales climbed 18.1%, while bananas also experienced double-digit growth at 12.6% to reach the $1 billion mark.
OTA says the survey shows the USDA Organic seal remained a constant source of trust and confidence with consumers. The research reveals younger generations consider the impact of production on people, planet and animals when making their purchase decisions, with an increased interest in transparency and sustainability. However, OTA says its research consistently shows that while consumers value all the attributes in organic, more education and visibility on organic attributes would help new consumers make the connection to what USDA organic certification stands for.
“Organic has unique assets for growth, notably that the USDA Organic seal has strong consumer recognition and the highest level of trust in a certification,” says OTA co-CEO Matthew Dillon. “With that in mind, we launched the ‘Seal Makes It Simple’ integrated marketing campaign in September 2025 to deliver relatable, scientifically proven information about the benefits of organic and the power of the seal. The fact that the campaign has already exceeded our expectations tells us that consumers are hungry for credible information and that organic is capturing their attention and driving purchase, which is a win for everyone.”
OTA says long-term outlook for organic forecasts a compound annual growth rate of 5.6%, which has remained consistent since 2016, and annual organic sales are projected to increase by another $24 billion over the next five years. OTA says organic sales are projected to cross the $100 billion in sales threshold in 2030.
