Revol Greens expands facility, launches new romaine program

The Austin, Texas-based company says the development scales output to meet accelerated local Texas consumer demand for Revol Greens’ fresh, greenhouse-grown organic baby leaf and romaine head lettuce programs.

Revol Greens
Revol Greens
(Photo courtesy of Revol Greens)

Greenhouse lettuce grower Revol Greens has completed an expansion of its facility in Temple, Texas, that increases production.

The site’s step up to 20 acres scales the company’s output to meet accelerated local Texas consumer demand for Revol Greens’ fresh, greenhouse-grown organic baby leaf and romaine head lettuce programs, according to a news release.

Revol Greens says the development marks a significant milestone in its commitment to serve Texas and beyond with product delivered from its greenhouse to local stores and restaurants within 24 to 48 hours of harvest to customers such as Sprouts, Walmart, Target, Costco, Amazon Fresh, Aldi, US Foods, and United Supermarkets.

“We are thrilled to share this exciting news with our customers and partners,” Revol Greens CEO Michael Wainscott said in the release. “Since opening our Temple greenhouse in May of this year, the team, community and customer’s response has surpassed our expectations — and the full launch of our phase one strategy will help deliver upon those commitments.”

The expansion introduces its head lettuce program in Texas, which will include organic and conventional varieties of butter leaf and romaine lettuce during a time period where field alternatives make the tenuous transition to Yuma, Ariz., according to the release. Throughout 2023, Revol Greens has significantly expanded its romaine program and now Revol’s romaine heads are sold in over 2,500 retail stores nationwide. This program has continued to see significant growth as customers look for consistent lettuce offerings given the headwinds the broader lettuce industry has been facing, the release said.

The completed expansion also supports the Austin, Texas-based company’s ongoing commitment to a scaled approach while maintaining sustainability and responsible farming practices, according to the release. The increased output and expanded head lettuce program reduces Revol Greens’ and its customers’ footprint by reducing lead time, shrink and freight miles by local delivery of its fresh, pesticide-free, non-GMO greens year-round.

“The macro environment continues to be a challenge, stressing critical factors of our food supply — from climate change, labor shortages, and continued inflationary trends,” Wainscott said. “Our customers in Texas and beyond have sought solutions for these factors which has led to our most rapid launch to date. From our nationwide romaine program to our robust organic offering, we provide optionality and assurity of supply to our customers.”

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