Following the launch of the Sinclair T55 certified compostable label, feedback from the industry has been positive, generating interest globally and in the launch regions, the company says.
The launch is in collaboration with Zespri, who, as first adopters, are transitioning their label program over the next 12 months, according to a news release.
“We are presenting Sinclair T55 as an environmentally conscious alternative to plastic packaging and conventional plastic labels,” said Duncan Jones, senior marketing manager for Sinclair. “The demand for compostable fruit labels is growing and given the variety of shapes and sizes available from 700-plus choices, Sinclair T55 fulfills practical consumer and retailer requirements as well as complementing branding and sustainability programs.”
With no material bias — paper or film — Sinclair said compostable product development is focused on certified end-of-life performance, which is defined as the process of the label breaking down and biodegrading to become part of usable home or industrial compost within a specific time frame. This focus means Sinclair-certified compostable fruit labels provide key benefits by aligning with current legislation and meeting global composting standards, the release said.
Sinclair said compostable labels:
- Can reduce the use of plastic packaging and plastic waste.
- Become part of usable natural compost with zero negative impact on the environment with no harmful substances affecting plants or animals.
- Can be disposed of in home or industrial compost waste streams, requiring no additional process or mechanical action to ensure safe disposal or recycling.
- Will disintegrate and biodegrade as part of the composting process within a specified timeframe.
“We [at Sinclair] need to ensure all interested parties are aware that certified compostable labels are on the table,” Jones said. “Finished product-certified compostable fruit labels offer a practical and sustainable packaging solution to decrease packaging volume and reduce plastic waste. Fruit labels will continue to effectively market fresh produce, enhance branding, distinguish products, promote healthy eating and fulfill retail produce traceability and point of sale needs.
