Ridge Spring, S.C.-based Titan Farms showcased at Southern Exposure a new recyclable four-count carrier for its peaches.
The company had been working on the package with both sustainability and e-commerce in mind before the COVID-19 pandemic hit in March of last year, said key account manager Matt Cornwell. The company tested it with several customers in 2020 and got great feedback.
“We’re finding it’s not cannibalizing the bulk – it’s just incremental,” said vice president of sales and marketing Daryl Johnston. “Our whole focus is more consumers to the category.”
He noted that having a packaged option to go with the bulk also creates some space for the company to tell its story. The container highlights that the peaches were grown on a family farm, calls out their flavor, notes that the packaging is 100% recyclable, and encourages shoppers to tag the company website and tag Titan Farms on social media if they enjoy the fruit.
Johnston said the package is designed to appeal to millennial consumers in particular.
“I think we’re getting to a point now where a lot of people aren’t buying the product, they’re buying the company that’s making the product,” Johnston said.
More sustainable packaging was a theme in the new product showcase at Southern Exposure. Check out the video below for more items that are compostable, recyclable or use less plastic.
