John Greene Logistics & Greene Transport Cos. is investing in advanced GPS tracking and real-time temperature monitoring systems for its refrigerated fleet, says Michael Fernandes, director of sales.
Fernandes said the investment will pay dividends for the Titusville, Fla.-based company.
“This integration enhances our ability to provide precise delivery times and ensures that our customers can track their shipments in real-time, guaranteeing peace of mind and improved supply chain transparency,” Fernandes said.
For over 62 years, John Greene Logistics Co. and its trucking division, Greene Transport Co., have provided refrigerated transportation via team and single drivers within Canada and the U.S., he said.
“Our advanced refrigeration technology ensures the produce remains fresh throughout the journey, maintaining optimal temperatures and reducing spoilage risks,” he said. “Our team is trained in handling perishable goods, ensuring they reach their destination in the best possible condition.”
Looking ahead, Fernandes said the next six months should be an interesting period and could be a turning point in the transportation sector depending on consumer demands and needs.
“We anticipate fluctuations in the market, with certain states experiencing increased shipping volumes and a potential hike in rates due to heightened demand,” he said. “Conversely, other regions may see a decrease in shipping volumes, affecting overall market dynamics. Currently, the market favors shippers, but as capacity and demand balance out, we expect a gradual increase in rates. Our focus will remain on adapting to these changes to ensure consistent and reliable service for our customers.”
