Cranberry juice joins the Squeezed Juice offerings

The Fresno, Calif.-based Trinity Fruit Company said the new flavor is something personal to the company’s president.

A pile of cranberries fills the image.
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Trinity Fruit Company announced the newest flavor to its Squeezed Juice brand lineup — cranberry — on April 21. The new refrigerated cranberry juice is a blend of 100% pomegranate juice and cranberry juice with no added sugar, artificial flavors or added water and is never from concentrate, according to the company. The new flavor is now available in 7- and 11-fluid-ounce single-serve bottles, as well as 32-fluid-ounce multiserve bottles.

“As our team continues its mission to eliminate food waste at the source, we’re excited to introduce new flavors that offer a healthy, no-added-sugar alternative,” David White, president of Trinity Fruit Company, said in a news release.

“Creating the cranberry flavor was deeply personal — it honors the daily ritual I shared with my grandfather growing up, when we’d enjoy a glass of cranberry juice,” White said. “By incorporating our core commodities, we build a strong foundation to support national growth.”

Angela Hernandez, vice president of marketing for Trinity, added: “We’re always thrilled when our team gets to celebrate a win — and for us, a win is when we see our vision come to life. This is one of those moments, and we couldn’t be more excited to share it with the world!”

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