Value-added salad company Fresh Express says it will bring back its #FreshIntentions 30-day online challenge to help consumers meet those 2024 New Year’s wellness resolutions.
Fresh Express will post a new challenge every day of the campaign and ask consumers to share a photo indicating the completion of the challenge using the hashtag #FreshIntentions on social media or via a submission form on the company’s website, according to a news release.
The company says participants will have a chance to win weekly prizes including gift cards, pickleball sets and more. Five grand prize winners will receive a $1,000 gift card, a one-year paid subscription to a wellness app, a pickleball set and Fresh Express branded items.
This is the fifth year it hosted a wellness program to start the new year. The campaign officially kicks off Jan. 8 and runs through Feb. 6, according to the release.
“Although many of us start the new year with wellness resolutions, knowing where to start can feel overwhelming,” Robin Bell, marketing manager at Fresh Express, said in the release. “By committing to the daily Fresh Intentions challenges, such as drinking more water or getting more greens in by using our fresh and nutritious salad kits and blends, consumers can begin making healthier choices in fun yet achievable ways and set themselves up for success.”
