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The campaign will activate across digital and social media channels, influencer partnerships, paid streaming, retail-tagged advertising and shopper marketing — reaching shoppers where they spend their time and make purchasing decisions.
Here’s what retail data and The Packer’s annual consumer survey reveal about shoppers’ interest in convenience options.
Pacific Trellis Fruit Company says the joint venture will bring its total program close to two million boxes in three years.
In his newly released book, New Yorker writer John Seabrook reflects on his family’s agricultural dynasty and what its legacy reveals about the past, present and future of American farming.
Conversations on the trade show floor included new product offerings and providing more awareness of an exhibitor’s portfolio.
While this year’s event featured a record number of participants, exhibitors say West Coast Produce Expo remains a gathering that fosters networking and meaningful conversation.
The Packer’s annual survey examines strong shopper sentiment for spending on local and specialty produce items — and whether their actions reflect that desire.
The Hass Avocado Board’s ‘2024 Year in Review’ report highlights trends worth watching and optimism about future production.
Seedtime, a digital crop planning tool originally designed for backyard growers, is finding unexpected traction among small and mid-sized farmers looking to streamline their planting and harvesting schedules.
Exhibitors at the West Cost Produce Expo offered new products and company introductions at the JW Marriott Desert Springs Resort and Spa.
A video tribute honored The Packer’s 2025 Women in Produce, who are playing vital roles in the success of their own organizations as well as the future of the industry.
Brighter Bites announced its Nourish Their Potential campaign that seeks to get fresh fruit and vegetables to out-of-school children.
A new five-year forecast shows growth for overall grocery spending is slowing, but changes in government assistance, immigration and inflation could quickly and significantly impact shopping behaviors, a Brick Meets Click report shows.
The third round of disaster aid payments through the Supplemental Disaster Relief Program is the largest amount appropriated by Congress. USDA Deputy Undersecretary Brooke Appleton says those payments are being prepared now.
Fresh Trends 2025 data shows that few shoppers are confident about picking ripe mangoes in-store or at home, but ongoing efforts aim to educate consumers.
West Coast Produce Expo is a wrap and the bounty of fresh fruits and vegetables featured at the show is now reaching people in need across Palm Desert, Calif.
Gen Z and millennials not only more frequently reported buying organic produce than older generations, they are also more willing to pay a a higher price for it.
More companies have added products to a recall list following a multistate outbreak of salmonella.
Industry leaders to gather in Washington, D.C., for IFPA’s The Washington Conference to advocate key issues, including labor, agriculture, health and food safety.
Attendees soaked up the breathtaking views from the JW Marriott Desert Springs Resort and Spa while basking in good vibes and great produce.
The FDA has proposed a new summary nutrition label for the front of packaged foods to give consumers quick information.
The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses.
Rafael Teran Melchor of Stemilt Growers is described as someone who brings people together and leads with heart, qualities that exemplify the spirit of the award, presented at West Coast Produce Expo.
Jason Hart has been promoted to help oversee global operations for the discount retailer, with Atty McGrath set to move into Hart’s former role.
A recent USDA report found that more Americans are looking at nutrition labels, and expiration dates are the most popular packaging information.
Proceeds from the sale of limited-edition plush toys will help support people facing hunger and fund life-saving therapies for rare diseases.
DCL International has developed a unique metal-based catalyst that removes ethylene from the atmosphere, extending the shelf life of fruits during storage and transportation and reducing global food waste.
Attendees got a chance to see living herb, organic melon and citrus production during the half-day field tour.
A federal court ruled Wednesday that an emergency law does not provide President Trump with unilateral authority to impose tariffs on nearly every country. The interruption was short-lived after a federal appeals court granted the Trump administration’s request to temporarily pause a lower-court ruling.
The co-founder of VTEX discusses a recent turning point in the digital grocery wars, where grocers are no longer the customer but the product, and how Gen Z’s shopping habits highlight the sector’s vulnerability and strategic importance.