Registration open for CPMA 2021 Fresh Week

Registration for the Canadian Produce Marketing Association’s 2021 Fresh Week is now open and free. 

Registration for the virtual event is available on the CPMA website.

Fresh Week, titled Connections: Reimagined, will begin April 13 with a live keynote address from National Football League player and Canadian medical professional Laurent Duvernay-Tardif, according to a news release.

During the week, attendees will have access to the online platform and attend both live and on-demand sessions, including speeches from industry leaders, critical industry discussions, business development opportunities, social and educational events.

“This year’s event focuses on bringing the fresh produce industry members together,” Colin Chapdelaine, chair of the 2021 CPMA Convention and Trade Show Organizing Committee, said in the release. “We pivoted our in-person Trade Show to virtual to provide members of our industry with an opportunity to reconnect, be inspired and enhance their skills to grow their businesses. Our exciting program is designed to allow participants to pick and attend sessions that meet their specific needs.”

CPMA President Ron Lemaire said that the group’s annual convention and trade show is Canada’s largest event that is entirely dedicated to the fresh fruit and vegetable industry. 

“While Fresh Week is our first virtual show, the online platform offers numerous opportunities for industry members to reach a larger audience, expand their networks and seize unique opportunities,” he said in the release.