This melon’s got moxy, says Del Monte Fresh Produce

(Photo courtesy Del Monte Fresh Produce North America Inc.)

Miami-based Del Monte Fresh Produce North America Inc. is relaunching its MAG.nificent melon, which is supposed to take the guesswork out of purchasing cantaloupes.

The MAG.nificent melon has a more concentrated aroma compared to traditional cantaloupes, according to a news release. Del Monte’s branded melon has a rich, golden outer shell, juicy inner flesh and higher sugar content.

The fruit was developed to have a smaller seed cavity, which makes for a better value with more edible flesh. 

“We take pride in the reliability of MAG.nificent melon’s sweet, juicy and delicious taste and we look forward to seeing our consumers throughout the country enjoy it as much as we do,” Pablo Rivero, vice president of marketing in North America, said in the release.

The MAG.nificent Melon is now available at select Walmart, H-E-B, Kroger and Sam’s Club stores throughout the U.S.  As with all other Fresh Del Monte products, this branded melon follows sustainable practices for planting, harvesting and transporting. 

 

 

Latest News

Industry alliance: European packaging rules raise trade and food safety concerns
Industry alliance: European packaging rules raise trade and food safety concerns

New packaging rules adopted by the European Parliament raise serious trade and food safety concerns, says the Alliance for Sustainable Packaging for Foods.

Consumers, retailers drive growth of new grape varieties
Consumers, retailers drive growth of new grape varieties

The world of table grapes has expanded exponentially from traditional red and green varieties to today’s plethora of cultivars with appearance, flavor and size characteristics.

CPMA president touts industry resiliency, global solutions to challenges
CPMA president touts industry resiliency, global solutions to challenges

In his State of the Fresh Produce Industry address, Ron Lemaire talked about the current political climate, the need for global sustainability goals and the need to focus on the consumer.

ShopRite and supermarkets to hold walk-up job fairs
ShopRite and supermarkets to hold walk-up job fairs

Wakefern Food Corp.'s supermarket banners, including ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage and Fairway Market, are hosting hiring fairs on April 27 across several states.

Mushroom Council applauds WIC enhancements, offers recipe tips
Mushroom Council applauds WIC enhancements, offers recipe tips

The Mushroom Council is highlighting multiple ways families can incorporate fresh mushrooms and other WIC foods into daily meal plans.

Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins
Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins

More than 16,000 bags of Little Smoochies mandarins were donated through the "Mandarins Making a Difference" campaign, aiding local hunger relief efforts.