Opal apples are back
(FirstFruits Marketing)

FirstFruits Marketing is excited to announce the launch of another Opal apple season.

Opals are a naturally non-browning apple with unique flavor and have a distinct crunchy texture making it the yellow apple with a crispy bite. This year, retailers can look forward to a campaign targeted to their needs and supported by new tactics for eCommerce and more. Consumers can also look forward to a PBS special in the new year highlighting the FirstFruits Farm where Opal apples are grown. The special will air in the Winter of 2022.   
  
“We’re looking forward to this Opal season,” says Joe Vargas, of FirstFruits Marketing, “This year our focus is on innovative marketing tactics and integrating with retailers to support awareness and sales conversions for Opal.”    
  
In addition to its new campaign, FirstFruits Marketing is happy to be supporting another year of Youth Make a Difference, a scholarship program for youth led nonprofit organizations doing good nationally. Last year, 6 organizations received grants from the Youth Make a Difference that went towards youth programs.   
  
Opal is back in stores now and will be available through late spring. Learn more about FirstFruits Marketing by visiting their website https://www.ffm-wa.com/ and Opal apples by visiting http://www.opalapples.com/. 
 

Tags

Apples
 

Latest News

Sustainability
Industry alliance: European packaging rules raise trade and food safety concerns
Industry alliance: European packaging rules raise trade and food safety concerns

New packaging rules adopted by the European Parliament raise serious trade and food safety concerns, says the Alliance for Sustainable Packaging for Foods.

Tom Karst
Produce Crops
Consumers, retailers drive growth of new grape varieties
Consumers, retailers drive growth of new grape varieties

The world of table grapes has expanded exponentially from traditional red and green varieties to today’s plethora of cultivars with appearance, flavor and size characteristics.

Tom Burfield
Industry
CPMA president touts industry resiliency, global solutions to challenges
CPMA president touts industry resiliency, global solutions to challenges

In his State of the Fresh Produce Industry address, Ron Lemaire talked about the current political climate, the need for global sustainability goals and the need to focus on the consumer.

Christina Herrick
Retail
ShopRite and supermarkets to hold walk-up job fairs
ShopRite and supermarkets to hold walk-up job fairs

Wakefern Food Corp.'s supermarket banners, including ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage and Fairway Market, are hosting hiring fairs on April 27 across several states.

Aaron Gonzalez
Industry
Mushroom Council applauds WIC enhancements, offers recipe tips
Mushroom Council applauds WIC enhancements, offers recipe tips

The Mushroom Council is highlighting multiple ways families can incorporate fresh mushrooms and other WIC foods into daily meal plans.

Aaron Gonzalez
Social Responsibility
Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins
Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins

More than 16,000 bags of Little Smoochies mandarins were donated through the "Mandarins Making a Difference" campaign, aiding local hunger relief efforts.

Aaron Gonzalez
View More