California Fresh Fruit Association announces panelists for upcoming 86th annual meeting

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The California Fresh Fruit Association (CFFA) has announced the panelists that will headline the Industry Workshop during its upcoming 86th Annual Meeting, March 13-15, 2022, at The Montage Laguna Beach. This year’s event will feature three sessions covering important topics to the industry, including water, pesticide use, and redistricting.

Ian LeMay CFFA president said, “The Association leadership and staff is looking forward to the 86th Annual Meeting after a two-year hiatus due to the COVID-19 pandemic. Monday’s industry workshop will feature expert panelists that will offer a vibrant discussion on CFFA priority areas of focus that are also relevant to the current needs of the California fresh fruit industry.”

Panel #1 – Pesticide Issues – A look at the issues pertaining to pesticide use and regulations.

  • Ruthann Anderson – CEO/President, California Association of Pest Control Advisors Ruben Arroyo – Agricultural Commissioner, County of Riverside
  • Don Cameron – Vice President/General Manager, Terranova Ranch
  • Caroline Silveira – Government and Industry Affairs Lead, Western Region, Corteva Agriscience
  • Moderated By – George Soares, Partner, Kahn, Soares, Conway, LLP

Panel #2 – Water – A discussion from water industry experts on water reliability, sustainability, SGMA and supply issues.

  • Paul Cook – General Manager, Irvine Ranch Water District
  • David Guy – President, Northern California Water Association
  • Karla Nemeth – Director, California Department of Water Resources (invited) Tim Quinn – Fellow, Stanford University Water in the West
  • Moderated By – Adam Borchard, Director of Government and Public Policy, CFFA

Panel #3 – Redistricting – An overview of the effects that the new district lines will have on our state and federal representatives.

  • Joe Justin – CEO, The Justin Company
  • Josh Walters – CEO, Walters Strategies
  • Moderated By – Louie Brown, Partner, Kahn, Soares, Conway, LLP
 

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