Mushroom Council launches ‘Shroom Cam

Mushroom Council launches ‘Shroom Cam

For National Mushroom Month in September, the Mushroom Council’s ‘Shroom Cam will reveal its unique production story.

The 24/7 livestream, which launches Aug. 30 at ShroomCam.com, will give curious consumers a look at beds of button mushrooms growing at a farm in Landenberg, Pa., according to a news release.

The council plans to use the ‘Shroom Cam to educate consumers on mushrooms and spotlight sustainable production via its social channels and other media outreach.

“Is mushroom production glamorous? No. Is it fascinating and beautiful? Yes,” Bart Minor, president of the Mushroom Council, said in the release. “The ‘Shroom Cam will help us show consumers, in a fun and engaging way, one of agriculture’s most unique stories.”

Tags

Produce - General
 

Latest News

Sustainability
Industry alliance: European packaging rules raise trade and food safety concerns
Industry alliance: European packaging rules raise trade and food safety concerns

New packaging rules adopted by the European Parliament raise serious trade and food safety concerns, says the Alliance for Sustainable Packaging for Foods.

Tom Karst
Produce Crops
Consumers, retailers drive growth of new grape varieties
Consumers, retailers drive growth of new grape varieties

The world of table grapes has expanded exponentially from traditional red and green varieties to today’s plethora of cultivars with appearance, flavor and size characteristics.

Tom Burfield
Industry
CPMA president touts industry resiliency, global solutions to challenges
CPMA president touts industry resiliency, global solutions to challenges

In his State of the Fresh Produce Industry address, Ron Lemaire talked about the current political climate, the need for global sustainability goals and the need to focus on the consumer.

Christina Herrick
Retail
ShopRite and supermarkets to hold walk-up job fairs
ShopRite and supermarkets to hold walk-up job fairs

Wakefern Food Corp.'s supermarket banners, including ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage and Fairway Market, are hosting hiring fairs on April 27 across several states.

Aaron Gonzalez
Industry
Mushroom Council applauds WIC enhancements, offers recipe tips
Mushroom Council applauds WIC enhancements, offers recipe tips

The Mushroom Council is highlighting multiple ways families can incorporate fresh mushrooms and other WIC foods into daily meal plans.

Aaron Gonzalez
Social Responsibility
Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins
Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins

More than 16,000 bags of Little Smoochies mandarins were donated through the "Mandarins Making a Difference" campaign, aiding local hunger relief efforts.

Aaron Gonzalez
View More