Cal-Organic rainbow carrots find audience at AWG show

Ally Nesci, East Coast regional sales manager for Grimmway Farms, Bakersfield, Calif., displays the firm’s rainbow carrots March 22 at the 2023 AWG Innovation Showcase in Overland Park, Kan.
Ally Nesci, East Coast regional sales manager for Grimmway Farms, Bakersfield, Calif., displays the firm’s rainbow carrots March 22 at the 2023 AWG Innovation Showcase in Overland Park, Kan.
(The Packer)

OVERLAND PARK, Kan. — Easter demand is expected to be strong for Grimmway Farms’ Cal-Organic rainbow carrots, says Ally Nesci, East Coast regional sales manager for the Bakersfield, Calif., operation.

Grimmway participated in the 2023 AWG Innovation Showcase, March 20-22.

Cal-Organic rainbow carrot chips have been gaining traction, and rainbow baby carrots and rainbow bunch carrots have also found good demand, she said.

“A lot of retailers are carrying these [rainbow carrots] now,” she said. 

Recipes using Cal-Organic rainbow carrots are available at Grimmway Farms’ website.

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