Circana outlined its upcoming thought-leadership plans in the latest version of Next Week Now, a compilation of insights-rich activities, announcements and events.
Some of the upcoming Circana activity includes, according to a news release:
- Thursday, May 2, The Retail Conference — Consumer demand for fresh produce continues to fluctuate due to factors such as high food prices and uneven economic growth. Join Circana’s Jonna Parker and the International Fresh Produce Association’s Mollie Van Lieu for a discussion on “Driving Produce Consumption by Understanding the Consumer” at 9:40 a.m. MT. They will delve into economic barriers and opportunities to address consumer demand for fresh, highlighting strategies to ensure success at retail. (Register)
- Friday, May 3, “Store Brands State of the Industry” webinar — Savvy shoppers continue to turn to private-label products for top-tier items at budget-friendly prices. During a webinar at 2 p.m. ET, Circana’s MaryEllen Lynch will dive into the factors driving private label’s explosive growth and strategies to improve success in 2024. She’ll explore the evolving consumer mindset and their growing appreciation for private label’s value proposition, as well as identify emerging trends and shifts in the private label landscape before they hit mainstream. (Register)
- Thursday, May 9, International Dairy Deli Bakery Association webinar — Join Circana’s Jonna Parker and Darren Seifer for Part 2 of their quarterly series, exploring how IDDBA’s six guiding trends manifest themselves in retail and beyond. They will provide the latest shopper and sales performance trends for the period on dairy, deli and bakery, as well as an in-depth look at how each of the six guiding trends is shaping up in 2024. This webinar, kicking off at 9 a.m. PT, will offer strategic insights for retail decision-makers, brands and suppliers. (Register)
