Sponsored Content: Potatoes USA launches 'More Ways to Win' campaign
People love potatoes! With so many varieties and ways to eat them, there’s more opportunity than ever. But with all those options, it’s hard to know if you’re maximizing their sales potential.
Potatoes USA is actively promoting inspiring recipes, techniques, impactful retail support and engaging content across all key programs and initiatives. Our efforts are adding up. Potatoes were recently named the food most likely to be consumed at home, not to mention being America’s favorite vegetable, according to the March 2017 Consumer Attitude and Usage report.
To support the consumer Potatoes USA is rolling out the “More Ways to Win” marketing campaign to inspire, support and educate retailers and produce decision-makers, like yourself, about the significant opportunity that exists with potatoes at retail.
Potatoes have done amazing things for centuries. They’ve built up entire civilizations, served as the inspiration for artists and have even been grown in space. They’re a timeless food that are still inspiring consumers daily. Knowing the right information about these mighty spuds will help you enhance your produce section, your customers’ experience, and help drive demand. With access to free training videos at USFreshPotatoTraining.com, you and your team will maximize your opportunity to win, with potatoes, at retail.
It’s simple to register and always free. From how they’re grown, handled and stored to the differences between russets, yellows, reds, whites and blues—our training videos will equip your whole team with the education and tools to elevate your customers’ shopping experience.
It’s clear potatoes have a lot of potential and, with the right education and tools, they could be your way to win at retail. It’s easy to join, simple to follow along, and engaging. Find out More Ways to Win with potatoes and register for your free online training at USFreshPotatoTraining.com.
