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West Pak Avocado, Murrieta, Calif., has released a new video, Avocado Blitz, as part of its Avo Effect campaign.

Cal-Organic Farms is shipping bunches of organic red carrots from Coachella, Calif.

Celery was the leading fresh commodity for retail sales growth in 2019, and it wasn’t even close.

Brookshire Grocery Company, Packaging Personified Inc., and Schur Star Systems Inc. are new companies to the Market. Best Fresh Produce Inc., Canyon Sales Company LLC, General Produce Co. and other have changes.

The produce world was saddened last week to learn of the passing of Frieda Rapaport Caplan, founder of Frieda’s Inc., Los Alamitos, Calif.

A Jazz apple promotion starting the week of Jan. 20 seeks to Energize consumers throughout North America.

Ippolito International, Salinas, Calif., has added Lara Grossman and Roberto Ornelas to its sales and marketing staff.

Oakes Farms Food & Distribution Services LLC has been Endorsed. Crown City Trading LLC, United Against Poverty, UP Orlando, and V&R Products Inc. are new companies to the Market. JP Produce Inc. and others have updates.

The Hass Avocado Board, Mission Viejo, Calif., has developed a tool designed to help identify potential opportunities to boost sales.

“The last 150 feet from storeroom to display is the toughest leg.”