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Cut fruit programs have tremendous potential — but what I see all too often isn’t quite what retailers had in mind for this concept.

Albertsons has filed documents with the Securities and Exchange Commission to launch an initial public offering.

Mastronardi Produce, Kingsville, Ontario, is significantly increasing supplies, assuming sales and marketing all of Double Diamond’s 140 acres.

One thing that irked me as a produce manager was when a clerk would say, “I’m going to take a break,” and their allotted 15 minutes dragged on and on.

Landec Corp., parent company of Curation Foods Inc., is considering selling off the company’s vegetable trays and bagged vegetables.

The California Avocado Commission, Irvine, has a new advertising campaign, transforming the letters “C” and “A” in avocados to iconic representation of what the state has to offer.

Alko Green Fresh LLC, Golden State Fresh LLC, Gomez Produce and Dairy Corp. and Monarca Natural Foods Inc. are new companies to the Market. Applewood Fresh Growers LLC, Rice Fruit Co. and others have updates.

Big Chuy Distributors & Sons Inc. and Botsford & Goodfellow Inc. have been Endorsed. Driftless Fresh, Smith Eagle Logistics, and Uwajimaya are new companies to the Market. Hass Avocado Board and others have changes.

Flash forward: what if COVID-19 spreads?

Evergreen Food Service Corporation, Los Garcia’s Produce, Morzana Corp, Real Fresh Ltd., and Sun Rich Tropicals LLC are new companies to the Market. Applecrest Farm Orchards Inc, Sunnycrest Farm and others have changes.