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What stops a shopper from trying a new fruit or vegetable is often uncertainty: How to choose the right one, when it’s ripe enough to eat and how to cut it and use it.

Avocados have been called green “gold” for a reason. Marketers, fueled mainly by surging imports, have grown the fruit’s retail per capita availability from 4.8 pounds in 2011 to 7.4 pounds in 2019, the USDA says.

How are retailers and suppliers inserting fruit-and-vegetable ideas, tips and solutions to shoppers with young families in May and June?

Rio Rico, Ariz.-based Ciruli Bros. has released a new website to better communicate the company’s offerings, availability, and core values to its trading partners.

Kingsville, Ontario-based Mastronardi Produce has been named one of Canada’s Best Managed Companies for the 14th year in a row.

The Netherlands-based Enza Zaden says its new tomato varieties provide growers another tool to combat Tomato Brown Rugose Fruit Virus (ToBRFV).

While flooding in California’s Salinas Valley region has had an economic impact, it has taken a personal toll as well.

The volunteer position, which serves through Oct. 31, 2024, provides an opportunity to represent the community and have a voice in the future of the California avocado industry, according to the commission.

To help drive new shoppers to stores, Zespri is launching a multichannel consumer campaign featuring digital advertising and sampling events for its SunGold Kiwifruit.