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E B Food Service Inc., Happy Produce LLC, SMH2 Manufacturing LLC, T&B Rustic Waters LLC, and Urban Tilth are new companies to the Market. Diamondback Acres Inc., Performance Food Group Company and others have updates.

In the midst of the COVID-19 pandemic, I sometimes struggle to find some ray of hope, some lesson that we may have overlooked that we might carry with us when it’s all over.

My quarantined focus, like that of so many folks now, is the grocers in my immediate area.

“You’re a produce person? I would buy more fresh produce if I only knew what was in season — you know, what’s really good right now.”

Potatoes USA is seeking nominations for 60 open board member seats for the 2020-24 term.

Peppers are a mainstay of retail fresh produce departments, and for good reason. Retailers use fresh peppers as a destination category to attract attention and to stand out to their shoppers.

E Armata Fruit & Produce Inc., GPOD of Idaho, Morada Produce Company LP, and Troyer Brothers FL Inc. have been Endorsed. Humongous Fan and KB Ingredients LLC are new companies to the Market, plus company changes.

Clove & Hoof and FMS Fresh Produce are new companies to the Market. Alstede Farms, Harward Farms, J M R Farms Inc., Malk Organics LLC dba Malk, San Antonio Wholesale Produce Market and others have updates.

Dole Food Co., Charlotte, N.C., is kicking off an eight-month campaign celebrating healthy living with a focus on the “epic storytelling of Pixar Animation Studios” as inspiration.

Avocados From Peru will launch its new e-cookbook “Avocados in Bloom” in late May.