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Data-driven marketing can help blueberries land in shopping carts more often.

West Pak Avocado, Murrieta, Calif., has a new segment in the Avo Effect campaign.

Growers Express LLC, Monterey, Calif., has promoted Kirk Wagner to chief operating officer.

Here’s the latest news from The Packer about sweet potatoes!

The end of the comment period for the U.S. Department of Agriculture’s proposed rule to cut down on organic fraud is approaching.

Mastronardi Produce, Kingsville, Ontario, is establishing a distribution center in Surrey, British Colombia, to serve western U.S. and Canada.

Potatoes continue to see elevated sales at retail during the COVID-19 pandemic, even as some restrictions have been relaxed over the summer.

D’Arrigo Bros. of California, which has donated more than $2 million to the Breast Cancer Research Foundation, is again featuring its pink-themed packaging for the Andy Boy brand during October..

Stemilt Growers, Wenatchee, Wash., is using Apeel Science’s shelf-life extension technology on Artisan Organics-branded apples this season.

Produce for Kids is changing its consumer brand to Healthy Family Project, which will also serve as the umbrella organization for Food Rx, Power Your Lunchbox and Mission for Nutrition.